“Previously every manager hand-wrote a message to their employees every six months thanking them for their hard work, and it was all tied in with the bonus distribution. It was very high-touch, very labour intensive, and we had the process down to a science. We liked the connections that formed between managers and employees as a result of this program, but after COVID-19 most of our workforce went remote. Our semi-annual tradition wasn’t possible any longer, nor was it feasible.”