A Totally Rad Total Rewards Glossary

Glossary of Employee Recognition, Total Rewards and Company Culture Terms

Baby Boomers

Baby Boomers are individuals born between 1946 and 1964, following World War II when birth rates spiked. This generation is known for its significant social, economic, and cultural impact, including the civil rights movement, the women's movement, and the rise of consumerism. Baby Boomers are often characterized as hardworking, loyal, and team-oriented, with a strong focus on career and financial stability.

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What do Baby Boomers want from the workplace?

Baby Boomers represent a significant portion of the workforce, and their values and expectations have a profound impact on employee recognition programs. Effective recognition programs should take into account Baby Boomers' desire for traditional forms of recognition, such as formal awards ceremonies and public recognition, while also incorporating modern approaches, such as gamification and social recognition.

What impact do Baby Boomers have at work?

Baby Boomers have a wealth of experience and knowledge, and their mentorship and guidance can be a powerful tool for motivating and engaging younger employees. They appreciate hard work and loyalty, and they are usually satisfied with traditional benefits.

What are some best practices for working with Baby Boomers?

To effectively work with Baby Boomers, companies should take into account their desire for traditional recognition methods, such as formal awards ceremonies, and incorporate them into recognition programs. Additionally, providing opportunities for Baby Boomers to mentor and guide younger employees can be a powerful tool for driving engagement and motivation. Finally, recognizing Baby Boomers' contributions and years of service can show that their hard work and dedication are valued and appreciated.