In today’s modern workplace, creating a business culture that employees enjoy needs to be a priority for every organisation. Without an inclusive culture that recognises effort and rewards value, employees are likely to look for greener pastures.
However, when companies make an effort to create an employee-centric culture, employees will want to stay and will be more engaged and productive.
And one of the best ways to create a culture like that is through employee recognition. In this post, we’ll discuss recognition and the best practices you can follow to implement, improve and integrate employee recognition into your culture.
The Role of Recognition in the Workplace
Why bother with recognition when thinking about your workplace and your culture? Let’s look at a couple of benefits of employee recognition:
- Recognition can lower voluntary turnover by 31%
- Recognition increases productivity and performance by 14%
- Recognition makes employees 40% more engaged
- Recognition increases employee loyalty by 3X
Pretty impressive ROI, right? And in addition to these measurable results, recognition simply makes employees happier and more satisfied at work—after all, who doesn’t like to feel valued for the work they do?
(See how Paramount created a culture of recognition with Awardco)
Knowing the “why” behind recognition isn’t enough, however—you have to know the “how.” The following recognition best practices will help you know how to start creating a culture of recognition.
Employee Recognition Best Practices: 8 Strategies to Try
In order to reap the amazing benefits of employee recognition and create a culture employees love, you have to know how to make recognition effective. Here are some strategies.
1. Create Specific Recognition Programmes With Clear Criteria
When you create recognition programmes, ensure that everyone knows how to take part. Answer questions such as:
- What behaviours should be rewarded for each programme?
- How often are recognitions allowed or encouraged?
- How will rewards be incorporated into the programme (if at all)?
- Who will provide the recognitions in this programme?
- Top-down recognition from managers, peer-to-peer recognition etc.
With multiple programmes, each with their own purpose and use case, employees all over the organisation will hopefully know how to get involved and recognise/be recognised.
2. Emphasise Recognition From Onboarding Onward
In order to create a culture that acts as a foundation for your organisation, you have to emphasise your culture from the beginning. Onboarding is the perfect time to introduce the idea of recognition to your employees and get them excited about it:
- Give public shoutouts to your newest employees, thanking them for their time and effort
- Hand out points on each employees’ first day so that they can buy their own company swag or personalised equipment
- Encourage peer recognition from new employees’ colleagues to help them feel welcome
These are all great ways to make recognition a central part of your culture from day one.
3. Make Recognition Easy to Do
If recognition is inconvenient, complicated, or time-consuming to do, most employees are going to ignore or forget about doing it. That’s why employee recognition platforms like Awardco try to make it as easy as one, two, three:
- Choose the person you want to recognise on the platform
- Write a personalised message about what that person did to get recognised
- Add points to the recognition if possible/desired
And that’s it! For employees who work at a computer or for remote teams, this kind of digital simplicity will ensure that everyone can recognise each other quickly and easily.
For frontline employees or those who don’t work at a computer, consider using pre-made cards around the office that employees can grab, write in, and give out. Gift cards are a great addition as well.
(See how Awardco makes offline recognition a breeze.)
4. Offer Different Types of Recognition
Different employees will react to different types of recognition in different ways. Differently. For instance, someone who is more shy or introverted probably won’t like getting up in front of the company, even if they’re being recognised.
To that end, ensure that there are different avenues for managers and coworkers to recognise those around them. For example:
- A programme that allows everyone to nominate an employee of the month, including a public shoutout and celebration
- A peer recognition programme that allows employees to privately recognise each other with small amounts of points
- A wellness programme that recognises employees’ efforts to be active, eat healthy etc.
Even just three programmes like these will greatly increase your recognition’s effectiveness and reach.
Another thing to keep in mind is generational differences. Older employees may appreciate different types of recognition and rewards compared to younger generations. For instance, older employees appreciate top-down, in-person recognition more than digital peer recognition (although any recognition is always good!)
5. Connect Recognition to Values and Overall Purpose
Recognition is at its most impactful when it drives behaviours, and tying your recognition programmes into your core values can drive the value-based behaviours you want to see.
For example, Awardco allows recognitions to have tags added to them, and those tags are each of our company values. So if someone is a team player or puts in amazing effort, they’re recognised for that behaviour. And when employees are recognised for a behaviour, 92% of employees will repeat that behaviour.
With strong values that drive recognition, you can create a self-sufficient culture of value-driven work and support.
6. Ensure Leaders Are Involved
Leaders and managers are integral to culture and recognition both. Leadership sets the example that employees follow—they are the catalyst that starts and maintains any positive culture changes. And the same holds true for recognition.
Get leadership buy-in from the beginning of implementing recognition (don’t worry, we have a guide for getting leadership buy-in for you!). Train your leaders and managers on how to recognise effectively and often and push them to recognise often to set an example.
When leaders recognise regularly, every measure of employee morale, productivity, performance, and retention.
7. Offer Rewards People Actually Want
Recognition is only half of the equation. When employees are recognised with gifts or rewards, they need to be things that employees want. If they’re recognised with points, allow them to spend them on items they actually want.
Gone are the days of limited reward catalogues, acrylic tropics, or fancy pins. Employees want the power of choice, and Awardco gives it to them with our partnership with Amazon. Employees can choose from millions of rewards, including travel, experiences, swag and more.
8. Use Data to Drive and Improve Recognition Programmes
No recognition programme will be perfect as soon as you implement it—only through measuring the effectiveness of each programme and adjusting as necessary will you build a culture of effective recognition.
Use tools such as employee engagement surveys, one-on-ones with managers, exit and stay interviews, and 360-degree feedback to learn how you can improve your recognition efforts and keep them relevant now and in the future.
Recognition: the Key to a Culture That Employees Love
In today’s world, employees have different expectations and needs, and generational gaps complicate things, but one thing is consistent: everyone wants to feel valued and appreciated. That’s why employee recognition can be the glue that binds a company together.
An avid lover of fantasy books, a proud Hufflepuff, and a strong proponent of escapism, Jeff has a love of good storytelling. He relies on that for both his professional work and his writing hobby (don’t ask about the 10+ novel ideas collecting virtual dust on his computer).
