Merging Two Companies and Cultures Using Employee Recognition

The original challenge that Paramount faced was the merging of two companies, CBS and Viacom. Each company had different demographics, and Paramount knew that employee recognition and service awards would need an upgrade to make everyone feel a part of a cohesive new culture.

One of the biggest draws for Paramount was the fact that Awardco is the only employee recognition software that has an official partnership with Amazon Business. That means that employees from both CBS and Viacom can easily be rewarded and recognized with points they can use on Amazon (and, of course, on the wide range of other reward options).

With Awardco, Paramount is able to take advantage of the largest reward network on the planet—help every employee feel valued and cared for.

After the merger, Paramount had over 20,000 employees located all over the globe who were facing uncertainty and stress. Because of the pandemic, those employees were working from their homes without much face-to-face interaction or opportunities to connect with the new people and culture. Paramount knew that employee recognition was an important tool to help get through the pandemic, and they wanted a program with global reach.

Awardco reaches 141 countries all over the world, and offers native translations and local shipping to the majority of those locales. This was a huge plus for Paramount. Admins can easily budget for, recognize, and reward employees all over the world in a simple, easy-to-use platform. (Awardco’s simplicity has even saved Paramount’s admins 52 days worth of time!)

Now, with Awardco, Paramount’s employees can get involved in an inclusive, exciting culture and feel like part of a team, no matter where they work.